George Adi had his first touch with the world of electronic music when he was only 15 years old, experimenting with the early releases of Ableton Live,while djing among international artists.
After joining a dj course at Decadence Club,a trademark in Greece’s underground culture,
George was signed by NON Collective,the famous agency behind Reworks Festival.
This was the time when his Djing personality was developed among artists like Adam Beyer, Ben Klock, Joseph Capriati, Marcel Detmann, Pan-Pot, Nina Kraviz, Gaiser, Minilogue, Oxia, Ellen Allien, Agoria, Sian, Oliver Huntemann, Gregor Tresher and many more..
Besides being a dj,George Adi got involved with Reworks Festival,as part of the NON Collective.
Reworks stands for the most part of his career.Through the festival,he had the chance to perform along Sven Vath, Loco Dice, Dubfire, Carl Craig, Radioslave, Carlo Lio, Carola Pisaturo, Apparat, Reboot, Heidi, Miss Kitin, tINI, Dyed Soundorom, Robert Dietz, Hot Since 82, Paul Kalkbrenner, James Holden, Guti, Martinez, Valentino Kanzyani, Derrick May and the list goes on..
George over the years collaborated also with other promoters and as a result, he played on various nights among Sam Paganini, Joel Mull, Pig&Dan, Marco Bailey, Barem, Christian Smith, Robert Hood, Julian Jeweil, Drumcell, Audio Injection, Edit Select, Jonas Kopp to name a few..
Like any other music-head,George Adi was always into developing his own sound.Experimenting never stopped, but there was a time in his music life that a professional session seemed more necessary than ever. So he joined an EMP course on SAE London,where he mastered his skills on production,sound design, mixing,mastering while training on analogue equipment.George is currently working on a live performance, feeling more confident than ever on his own.
The story continues,with his involvement in the NON collective,at Reworks and on his own nights, having the chance to explore various aspects of club-night. From event organization, being a stage manager,while promoting an event from scratch,doing the paperwork at some points,even holding responsibility for other artist’s schedule,George is totally aware on what we nowadays call electronic music culture.
Musically speaking for him was one the most active years as during the season he brought his sound in festivals like ADE in Amsterdam, Getaway in Beirut and Summit in Kosovo, also he was invited as a guest for club nights in Berlin, Barcelona, Bucharest and Skopje and he released his music on Tom Hades label Rhythm Inverted, on Jannowitz Records from Germany and last on the well known, Alberto Ruiz label, Stick Recordings.Also he has preview releases on his own SHIFT Digital Audio, on the Italian Loose Records and Yunnai from Berlin.
He is also responsible for a new project, under the name “George Adi presents FACES’, that hosting nights with International and local artist every Saturday at Tokyo City Bar, on the floor with Thessaloniki’s wildest sound system (Fuktion-One).
At the time present,he is working on the next step in his career.SHIFT digital audio is a new born music label,that aims towards the distribution of dance floor oriented Techno music written and produced from emerging artists.The first release of the label is available on all good digital stores,including two original tracks from George Adi and a powerful remix from The YellowHeads. SHIFT Digital Audio already hosted their own label nights with artist such as Hito, Fabio Flordio, Sudo, Johhny Trika, Dorian Paic, Stiv Hey, Lexlay, Cesar Vinzent, Tom Hades, Hannah Addams and Mirror States.